myGeoAdventure information wallchart
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Graphic Design Brief
Design of a wall chart to appear on the wall in activity centres to promote and inform customers what a myGeoAdventure is and how can they access and play it. myGeoAdventure is a downloadable app from the app store with adventures/tours to play and enjoy listed within the app. The chart needs to be on brand and eye-catching clear instructions.
The section of the wall chart are (we will text for this):
1) Introduction to myGeoAdventures
2) Instruction to download to the mobile app from the app stores
3) myGeoAdventures in the area (this will change in each area). This is a list with an image and description for each.
4) Consider a whiteboard style section which the activty centre staff can write on with whiteboard pen is an option here or a separate side panel to support a "whats on today" type event section.
4) A promotional area to get users to try building there own myGeoAdventures using the platform we provide.
Size up to A1 (594 by 840) - could be A2 depending on available space.
I have included a pdf simple presentation, psd of the flyers, current collage/poster from site and website.
Note the brand name should be myGeoAdventure and not GeoAdventures, this is to be updated across the brand.
Website: mygeoadventure.com
Target Market(s)
The target audiences are families and groups in the activity centre or tourist office.
The user will be walking or cycling when running an adventure
Font styles to use
Other font styles liked:
- Follow psd of the site - can pick a matching one
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to be professional, looks fun to encourage them to find out more or try the adventures.
- Needs to have screen grabs of the actual mobile app as the explanation of how it works.
Nice to have
- The whole adventure will be linked to a domain "makingyouroutdoorsfun.com as well (this will be a later design but it must reflect fun, enjoyment and also a useful app to help find there way.
Should not have
- bland stock pictures of smiling people