Multi-Use Logo for Shooting Sports Retailer
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This customer received 32 logo designs from 16 designers. They chose this logo design from UpStart Design & Media as the winning design.
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Logo Design Brief
I am looking for a logo of a gnome based character with the type and feel of the attached photo. Some background on the inspiration for the company name can be found here:
http://en.wikipedia.org/wiki/Gnomes_(South_Park)
I would like the logo to be based on a cartoon gnome figure and ideally that same logo can be provided with future variants such as the logo holding different styles of rifles or handguns, but still recognizable as our company logo.
For example the michelin tire man can be in various poses as with the pillsbury dough boy but everyone knows the brand associated with them. I am looking to be able to have the same identity with my logo.
I prefer the gnome like character to be on the heavier then lighter side and be more comical then serious in looks.
If using Logo Text be sure that it isnt required to recognize logo. I want the logo to be able to stand alone.
Target Market(s)
Mostly male audience from 18-60. Other common interests may be hunting, fishing, technology, and the auto industry.
Industry/Entity Type
It Company
Logo Text
UG Imports
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo that can be used on a business card or a banner.
- Must have red as one of the primary colors of the logo.
- Colors used should be compatible with print, web, and screen.
- Cartoonish character
Nice to have
- Use of logo text
Should not have
- Any Proprietary Fonts