• US$150

• 42 designs

• 8 designers

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Label Design Brief

we are a food distributer with a brand name (www.capstonefoodproducts.com), we are seeking to design a label (2"x4") for one of our new products, 100% Kona coffee, we would like a new logo for the coffee as well as label design, we have included the company logo which can be included at the bottom of the label. We are looking for a crisp, modern design and print efficient. The label will be placed on metalic color package (blue, green or gold metallic packaging) hence the label colors should offer a good balance.

Target Market(s)

coffee conscious buyer, looking for upscale quality not the traditional Starbucks buyer, coffee is usually more expensive than regular beans and will be carried at gourmet section

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• color consistent with logo, also would like to add company name (small print) capstone food products and allow for additional small text adding such as "genuine Kona beans or something similar"

Nice to have

• will be placed on Metallic packaging, gold, silver and metallic

Should not have

• Hawaiian theme,

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