• C$110

• 22 designs

• 8 designers

---

Flyer Design Brief

I’m looking for 1-2 one page marketing pieces that will help market the services of Modern Benefits Group Inc. (MBG). This is not a flyer per se. Rather something that I see as being used in a folder for prospective clients (even existing clients), “leave-behinds”, direct mail or emails to introduce them to the services of MBG and why they should choose our shop over the many others out there. I would like the marketing pieces to be adaptable over time, so that as the business environment changes, content in the pieces can be updated.
A little more about Modern Benefits Group Inc.: MBG is an Alberta (Edmonton area) based Group Benefits Advisory/Consulting firm with a national reach. We are a boutique consulting shop specializing in Group Benefits. The principal (James Foremsky) has been in the industry for 20 years and founded Modern Benefits Group Inc., with the intent of providing clients "a different type of advisor/broker experience" and giving clients in the Alberta and the Canadian marketplace a better option. Leveraging experience and relationships, MBG's Value Proposition is to provide clients with expert and unbiased advice that will help implement the best program for their specific needs, all while ensuring maximum value. We provide customers a customized experience (no “one size fits all”) and a personalized service model. We focus in the Group Benefits arena (Extended Health Care, Dental Life and Disability, Health Care Spending Accounts, etc.), and use experts for other areas of insurance (Group RRSP and Individual Life insurance).

Key words and phrases to consider:
- cost vs. value,
- core values (transparency, integrity, honesty)
- impartial/unbiased advice
- fair
- we listen
- every customer is important
- personalized service model
- boutique advice, boutique services
- services that we offer/areas of speciality
- Deal with all major Insurers

Key requirements:

- ‘Professional’ feel to design. It is insurance related, after all.
- In keeping with the company name, the design should be modern.
- Blues, greys, teals and blacks are colours that are important and part of MBG’s existing logo.
- Graphics and/or pictures are acceptable.
- Key words: adaptable, expertise, honest(y), transparent, dependable, boutique, consulting, advice/advisory, value, customized approach, etc.

Ideally, this project would be something that could easily be scalable into other pieces and transition into letterhead/stationary as well.

Thank you.

Target Market(s)

Employers, HR Professionals, C suite execs and business owners with or looking for group benefits (employer sponsored Extended Health Care, Dental, Life and Disability) advice and representation.

Industry/Entity Type

Insurance Broker

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• It must convey an air of Trust, Integrity, and of course, be modern looking and "fun". Insurance can be a stuffy field and I'd like to take some of the stuffiness away while maintaining a professional image. Also, this piece should be quickly recognizable and assimilated. That is, it should have information, but also be able to processed quickly.

Nice to have

• Have some "pop". Excite the reader and leave them wanting more.
• Flow charts, diagrams.

Should not have

• It must not be stuffy

---

Files

Download all files - 0.3 MB