• C$150

• 75 designs

• 43 designers

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Logo Design Brief

Ask: Logo and wordmark for luxury men’s accessory brand focusing on luxury shoelaces featuring unique colors and gold/metal tips. We’d also like to identify a good matching font that we can use for packaging, marketing materials, etc.

Brand Identity: Turn of the 20th century gentleman style:
• Top Hats, curly mustaches and Monocles.
• Men’s Dandy Style a la Great Gatsby or imagine an “Adventurer Society" like Around the World in 80 Days.
• Logo should reflect this serious high society luxury but lend itself to subversive tongue-in-cheek humor (since we will be playing with the fact that it sounds like “Master Race” in the cheeky, humorous marketing campaigns).
• Could potentially look like a coat of arms that a tailor to British Royalty (e.g. Savile Row) would hang outside their “shoppe”.
• If we can work an actual shoelace into the design (e.g. the leg of the "R" in "Master" curls off into a shoelace that would be cool but not a must.

Logo should be high contrast black silhouette so that it will look good if it's engraved or laser-etched into wood since I'd like to make some nice wooden display boxes for in-store sales.

Target Market(s)

Upscale men's fashion. An accessory for the kinds of guys who wear expensive Italian leather dress shoes and funky colorful socks and don't mind paying a premium to further accessorize their look with unique shoelaces.

Industry/Entity Type

Fashion

Logo Text

Master Lace

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Gothic or Art Deco - should look like old style (early 20th Century) "gentleman dandy" design.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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