Launch of new Scottish arborist business!

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Logo Design Brief
Hi! I need a logo for a new tree surgery business in Edinburgh, Scotland. We're positioning as high-end specialist arborists and would like a snazzy logo to launch the business. I'd like to use it on our vehicles, our business cards and our work clothes.
Our company clothes are pillar box red and our Land Rover is light silver. It would be great if the logo would colour contrast with the above.
Thanks very much! Looking forward to seeing the results!
Target Market(s)
80% residential and 20% commercial customers. Our target demographic is largely middle-class homeowners aged 30+.
Industry/Entity Type
Landscape Gardening
Logo Text
Edinburgh Arborists
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear text which can be easily read and recognised at a glance.
Nice to have
- I would ideally like a tree in the logo, maybe through the 'I' in the text Edinburgh - just an idea.
- I've been thinking about using the Edinburgh skyline in the logo. Something like the attached.
- We differentiate ourselves from the hack and burn crowd by the fact that we climb and use special arborist chainsaws. The classic symbol of this is a vertical chainsaw hanging from the arborist's climbing belt. See idea attached. I'm undecided whether this is overcomplicating the logo, but interested to see ideas.
Should not have
- Must not have complex detail - I would like it to stitch effectively into our work shirts.