Two logos: 1) Logo for medical clinical trial research site 2) Logo for Memory clinic.

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This customer received 306 logo designs from 102 designers. They chose this logo design from LNKstudio as the winning design.
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Logo Design Brief
1.) Health Initiatives Research
*We are private company that runs clinical trials for pharmaceutical
companies.
*Visit hirclinicaltrials.com for more info on us.
* We specialize in Alzheimer’s Disease and mental health.
*I have uploaded our current logo below. It is nice, but it is time for a redesign.
2.) Memory Link
—new outpatient medical clinic we are launching
—will be a traditional medical clinic, specializing in Alzheimer’s Disease, mental health, geriatrics.
—separate business from Health Initiatives Research, but will be housed in same building and share same sign space, thus logos should be complementary of each other.
Updates
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Need a couple of days before selecting a winner
Target Market(s)
Middle-Aged to Elderly people; pharmaceutical (drug) companies
Industry/Entity Type
Medical And Science
Logo Text
1) HIR Health Initiatives Research (acronym not imperative) 2) Memory Link and below it would read: “A Cognitive Wellness Clinic”
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1) HIR/ Health Initiatives Research
- *Acronym not imperative but if used should be all 3 letters “HIR” and should be easily readable.
- 2) Memory Link
- A Cognitive Wellness Clinic
- **Please note that these are two separate businesses and the wording is not interchangeable between them.
Nice to have
- We tend to favor colors like teal blue and gold, however we will consider any color scheme that suggests trustworthiness and professionalism.
- It has been suggested that incorporating purple, either as part of the overall design, or as an accent color, might be smart branding, as purple is the color associated with Alzheimer’s Disease/Memory loss awareness.
Should not have
- Red/orange/yellow are not generally thought to be good colors for psychiatry, except perhaps as accents.