• US$150

• 136 designs

• 48 designers

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Logo Design Brief

We are working with a company that has four business units. Each business unit does something different within a specific industry. They all utilize the parent company name which is two words or in most instances, they utilize the first two initials of the name. For example The PI Group. Our objective is to create a logo/lock-up that allows these four elements to work together. It would allow employees to specifically be aligned with one business unit, but have the potential client understand that the company is bigger and comprised of four business units. Attached is a PowerPoint mock-up of a treatment that uses four colors. It starts as a globe because of the global nature of their business. A color wheel appears around the globe and the the logo lockup of the compnay appears in the middle. With each business unit one of the colors highlights and the rest fade. The names of the business units could be inside the colors as well. This logo and name lock-up will be utilized on all collateral material, web sites, and other materials.

ADDITIONAL THOUGHT STARTERS: Look at things that incorporate an "infinity" symbol as a logo mark. See examples attached below.

Target Market(s)

B2B

Industry/Entity Type

Marketing

Logo Text

Perpetual Insights or The PI Group

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It's imperative for the design to incorporate some way to designate the four business units.

Nice to have

• Try something circular.....perpetual
• of PI
• Try playing with typeogrpahy on Name without a logomark....try the log as a LOGOTYPE ONLY...POSTED NEW REFERENCE
• see examples
• Also try just Perpertual insights in a lopgotype only

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Files

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