Tier One Financial and Insurance Services

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This customer received 175 logo designs from 77 designers. They chose this logo design from Atec as the winning design.
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Logo Design Brief
I'd like to have my logo/font redone. I like my "Logo" but it needs some work, particularly with the font. I like the colors, Grey/Silver and Dark Blue. We are in Business Planning/Financial Planning space and need to grab the attention of business owners. Want the feel that working with us is an "Experience". The "Tier One Experience". The logo should be able to become recognizable, look great on hats, shirts, signs, marketing materials. Stand the test of time.
Target Market(s)
Financial Services, Business Owners, Wealth Management Clients
Industry/Entity Type
Financial Planning
Logo Text
Tier One Financial and Insurance Services
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must use either "Tier One Financial" or "Tier One Financial and Insurance Services"
- Our current logo/font is boring. Font looks like we did it with Word.
Nice to have
- Creativity. Attention Grabber. I'd like a logo that, over time, would become recognizable in the marketplace, particularly with Business Owners
Should not have
- No Limits