• US$190

• 225 designs

• 82 designers

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Logo Design Brief

Longstanding wealth management firm undergoing re-branding process needs new logo. Our client demographic would be described as "mass affluent", typical investable assets of $250,000-$2,000,000. Within the investable universe, portfolios are generally conservative, on a relative basis.
We think we lean towards a logo style consisting of initials and text, but may consider icon and text if it were to correctly portray our message in a simple manner. Regarding the design incorporating initials, let's just use O and W, as in Oxley Wealth.
Regarding values, on a scale of 1-10, 10 being the highest, please consider the following:
Masculine - 5
Complicated - 5
Colorful - 5
Subtle - 7
Quiet - 7
Luxurious - 9
Expensive - 9
Serious - 9
Classical - 9
Refined - 9
Elegant - 8
Sophisticated - 9
Safe - 9

Colors: Let's stick with one color in the blue spectrum.
Font: Use best professional judgement. Must be easily readable by seniors.

Target Market(s)

See above.

Industry/Entity Type

Investment Advisory

Logo Text

Oxley Wealth Management

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• See above project description.