High-end remodeling firm logo design

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This customer received 335 logo designs from 119 designers. They chose this logo design from Art_Princess as the winning design.
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Logo Design Brief
StraightEdge Construction Group specializes in high-end residential remodeling. We are seeking a logo design to help establish and reinforce our brand identity.
The logo should include our name (StraightEdge), our tagline (Construction & Remodeling) and an image or graphic treatment that evokes precision, craftsmanship and attention to detail.
We're looking for a creative, distinctive and refined logo that communicates our brand attributes. Please exercise your creativity and incorporate imagery that you feel conveys this message.
Logo should be optimized to work on social media platforms such as Houzz, Pinterest and Instagram. Logo also will be used on employee shirts, vehicles, business cards and marketing materials.
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Need a couple of days before selecting a winner
Target Market(s)
Upper Income homeowners
Industry/Entity Type
Residential Construction
Logo Text
StraightEdge | Construction & Remodeling
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- n/a
Nice to have
- Design elements that suggest precision, craftsmanship, and attention to detail.
- Clean, minimalist design
Should not have
- Generic tool icons (hammer, saw, hard hat, etc)
- Cartoons or caricatures.