New, Schools ERP system needs a Brochure to go to the market

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This customer received 40 brochure designs from 8 designers. They chose this brochure design from lookedaeng as the winning design.

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Brochure Design Brief

We are an IT company based in México City, over the past 3 years we have developed a solution for managing schools, finances, payments, and other administrative issues. Our model is Software as a Service, we re going to start a sales effort and we need a brochure for the sales people to leave it with the customer. The brochure is of the most importance since it will allow us to close the deal.
We would like a clean design, elegant and functional, the name of the system is control-e and we use colors like blue and green.
The design should present a modern and trustful service that could help the client to manage their business.

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Updates

Hello everyone, we just uploaded a file with contents for the project, please check the files section in the project page.  Thanks & Regards
Added Thursday, January 02, 2014

We upload a second file with a little introduction for the system, and the images of the system the you could use
Added Friday, January 03, 2014

Project Deadline Extended
Reason: Thanks to all designers that have participated, great work every one. We are still sending feedback and asking for some specific elements, so we are going to extend the deadline date by 3 days.
Added Monday, January 06, 2014

Target Market(s)

Target market is the directors, owners and financial decision makers, for the schools:
Gender, male or female
Ages: 30 to 50
Education level: college, postgraduates
Business oriented people

Industry/Entity Type

Business


Colors

Colors selected by the customer to be used in the logo design:

0455a3

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The design must have 4 sections or pages: system description, benefits, modules available and service model, the design also must present some screens of the system (2) regardless of the images that are related to the design.
    The design must transmit easiness, organization, control, the benefits we are trying to offer to our users and clients.
Nice to have
  • we look some multi pages brochures that are very well organized and easy to read and understand, we would like to see this kind of format.
    As we have to print this brochure and the cost of high quality printing its high we would like a cost effective design.
Should not have
  • The design should not be overcrowded or saturated.
    Do not use font types that are difficult to read.

Files
Download all files - 0.8 MB
PPTX
Payments
1st place
US$320
Participation payments x 2
US$20
Total
US$360

Project Deadline
09 Jan 2014 18:33:16 UTC
Language