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This customer received 87 logo designs from 28 designers. They chose this logo design from ArtTank as the winning design.
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US$200
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87 designs
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Logo Design Brief
We need a logo design for a new company based in Boston called "hoptop". hoptop.co is a new marketing competition website as well as an online marketing community. It helps marketers to get more projects done with less time/budget/resource. It also provide consultants and freelancers new business opportunities. The target audience are mainly from USA, Canada and some European countries.The competition provides ranking and review opportunities to build professional reputation and networks.
Hop means "Jump". Top means "Number 1" as well as "Spinning Top". "hoptop" means "Jump to the top". The website features competition projects, ranking and reviews. We would like to get a spinning top design in the logo. It should be able to separate from the text. (Example: Twitter. The logo can be displayed with the bird or without or just the bird).
The spinning top is a childhood game in China. (Reference: http://kaleidoscope.cultural-china.com/en/144K1186K1618.html) I also attached the history of spinning tops. It will be ideal that the spinning top design is in motion and can be used as review buttons (Examples as attached from tripadvisor, google plus and yelp).
We wanted the logo to be simple but not too simple, modern and fun. It can be easily described and remembered.
Updates
Just updated the brief to include the color scheme options and some logos I like. Thank you!
Added Thursday, January 02, 2014
Hello, just updated the scale of look and feel. I've increased the weighing for Playful, Modern, Professional and Upmarket. Out of all of those, Playful and Modern should get the most weighting. Thank you!
Added Thursday, January 02, 2014
Project Deadline Extended
Added Saturday, January 04, 2014
Industry/Entity Type
Marketing
Logo Text
hoptop
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- an illustration of spinning top in motion. The top also can be listed as five tops in a row for review system. (e.g. five stars = five tops. 3.5 stars = 3.5 tops)
color scheme choices: blue, orange, red, or multiple colors.
I like the design of twitter, WWF and dropbox. I've attached the logos as some examples. Please also consider that the logo of spinning top can be used in the review system (i.e. # of stars = # of spinning tops)
It would be nice to see some designs around the Os in hoptop. Some ideas: use some kind of motion (e.g., a wave or a curved line) of the first O jumping/connection to the second O. Or maybe the Os are tilted to the right while everything else is straight so that it projects motion? Or last idea, maybe the Os are slightly elevated above the other letters so that they appear to be jumping? Thank you!
