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Logo design required for Startup producing range of insulated stainless steel bottles and tumblers *
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This customer received 210 logo designs from 47 designers. They chose this logo design from Usha Sham as the winning design.
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£190
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210 designs
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47 designers
Logo Design Brief
We need a logo design for our new Startup called 'Ohelo'. We are a London-based startup creating a range of stainless steel vacuum insulated water bottles and tumblers, empowering people to choose reusable by creating beautiful, desirable, functional, reusable products. We are hot at keeping things hot, Cool for keeping things cold. We want to help people stay happy and hydrated. We want our brand personality to be Stylish, Happy, Friendly, Reliable and Fun. We want our brand image to be High-quality, Stylish, Cool, Beautiful, Desirable, Functional, Reusable, Versatile. We are designing our products from scratch in the UK. Aesthetics are very important to us. Ohelo is a native Hawaiian berry, for insight into our name.
We want our brands colour palette to be that of the image attached. Our logo must be available in a monochrome version as well as colour, due to it being laser etched on to our products.
We wanted a simple elegant logo. Fonts to be modern/san-serif (not serif or handwriting style). Lettering to be either all black or all white (or to have both available to enable placement on different backgrounds). We are after a word logo with a graphic that sits to the left of it. Again, as this will be etched on to products, it must be usable in this manner (i.e. if fully etched the outline is still recognisable as the logo form). It would be good to be able to use the wordmark and the icon independently from one another.
Updates
Hi, so we had a question from one designer regarding fonts, and if there were any particular ones we liked. A quick google font search to find a few different things that we like:
Titan One; Ubuntu; Shrikhand; Comfortaa; Baloo; Hind
This is by no means an exhaustive list of the fonts we like, but it's a start. We like rounded o's. Doesn't have to be something as bubbly as some of these, just looking for letter form. We are open to designs of all different fonts so long as they are modern and san-serif, and happy to receive designs with different interpretations, but if a little insight is helpful please check out the above (but don't let them sway the design - we really just want to see what people come up with).
Also, we would rather not have a logo where all of the letters are capitals - we are trying to be simple, stylish and fun - all capitals looks a bit hard for us. Would happily see designs with ohelo if design aesthetic is better that way, else we would rather Ohelo.
Thanks!
Added Wednesday, August 29, 2018
Target Market(s)
20-50 year old style conscious city professional who enjoys the outdoors. Gym Goers. Coffee/tea drinkers.
Logo Text
Ohelo
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern or San serif Font
- Ohelo or ohelo but NOT OHELO (do not want all capitals)
- Need to be able to etch design on to products - no shading
- Simple design
Should not have
- All capital letters
