• €110

• 82 designs

• 39 designers

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Logo Design Brief

Our goals is to develop a budget self-service car wash chain.

The name will be Bingo Carwash (In Dutch car wash is spelled as carwash thus the words together) to symbolize the great value customers will get. The name gives plenty possibilities for promotional activities.

The brand promises are:
1. Low price. The traditional car wash suppliers try to sell the most expensive washing programs possible. For lots of households this Rolls Royce treatment is unnecessary. A Lidl approach is sufficient.
2. Speed. Washing your car is a nuisance. People want to reduce the amount of spend on this as much as possible.
3. Strong vacuum cleaners. Good vacuum cleaner is the second thing that one needs to get your car clean.

Brand promises 1 and 2 must be propagated by the logo.
The logo will be used on installations at the locations, the advertising columns and (mobile)website.

Experience shows that those with lower incomes(including people with a migration background an elderly people) and woman (often the second an older car of the household) are larger customers groups that at usual high end carwash facilities.

Bingo Carwash will offer great value to customers that are overlooked in the current market place.
For this new company we need a fantastic logo, looking forward to your input!

Target Market(s)

car owners, also elderly, woman and people in a lower spendable incomes.

Logo Text

Bingo Carwash (perhaps with €5 price)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word Bingo must be part of the logo.
• The logo must signal value for money.

Nice to have

• Practical for advertising columns.

Should not have

• Colors that signal exclusivity high end pricing ect.

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Files

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