15 Year Old Ad Agency Need Logo Rebirth

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This customer received 214 logo designs from 106 designers. They chose this logo design from rajudesign 2 as the winning design.
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Logo Design Brief
Redesign of a full-service advertising agency logo. The agency works with national clients, all over the country. Starboard is now 15 years old and wants fresh eyes and ideas to help rebrand it. Starboard is much more involved in digital and social media now, and less traditional. The new logo should reflect some of their heritage, but better represent a modern company that is moving creative companies and brands forward. Current logo is attached.
Updates
Gathering more feedback
Target Market(s)
Businesses and people needing creative marketing and branding solutions
Industry/Entity Type
Advertising
Logo Text
Starboard
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold, confident, professional, fun
Nice to have
- A subtle nautical feel, but not a mandatory.
Should not have
- Obvious nautical references. Avoid ships, beaches, seagulls, anchors, etc. Nothing cartoonish.