New, modern and professional LendingMarket logo design for consumer-friendly lender

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This customer received 568 logo designs from 234 designers. They chose this logo design from Impressive Sol as the winning design.
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Logo Design Brief
LendingMarket is a new brand offering personal and debt consolidation loans. This is a consumer-friendly, professional lending company for consumers needing a credible solution for personal or consolidation loans. Our color preference would be green and/or possibly blue. LendingMarket is one word and can be designed with all lower case (lendingmarket) or propercasing (LendingMarket). The lettering can be a more casual, welcoming style (like LendingTree, Ally), or slighly more proper. If used, the icon should be complimentary to the typestyle, and should not overwhelm the logo.
Target Market(s)
Sub-prime U.S. consumers ages 35+
Industry/Entity Type
Financial Service
Logo Text
lendingmarket or LendingMarket
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.