New Online Dog Clothing and Accessories retailer needs a logo (Guaranteed Payment)

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This customer received 177 logo designs from 32 designers. They chose this logo design from Amduat Design as the winning design.
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Logo Design Brief
Ok all you creative minds out there lets see what you got!
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Lets get the obvious stuff out of the way first. We will be setting up a dog clothing retail store in the not too distant future with the domain oscarwear.com.au.
We are based in Melbourne, Australia and are a husband and wife taking our first plunge into running our own business.
In what was originally going to be a crappy Ebay store has now turned into a fully fledged website to get our feet wet in the world of online retailing.
Future plans if things go well will be to also start producing our own brand of dog clothes and accessories (hence the requirement of no more than three colours on the logo)
In terms of type of symbol, colours, pictures etc we have absolutely no idea and I always thought it better to leave the creative stuff to the designers so there are generally no rules apart from a) no more than three colours and b) must be able to be associated with dogs!
We will also most likely be wanting to work with the winning designer in the future to create letterheads, business cards, newsletters, tax invoice templates, labels and tags for own brand of clothing, brochures and other advertising materials for market stalls.
So although the reward for this contest might be considered on the lower end it will more than likely lead to more work in the future when we hopefully grow in size! We are the type of people that will stick with someone that we have worked with before!
Updates
Hi All
Added Sunday, January 05, 2014
Hi All
Added Tuesday, January 21, 2014
Industry/Entity Type
Clothing
Logo Text
OscarWear
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ability to be used for multiple uses in the future. (ie. labels and branding of dog clothes and accessories) when we move into creating our own line of dog clothes.
- The usual file types that are standard on this site PLUS will require PNG file as well
Nice to have
- Two designs looking very similar - First with the brand name being "OscarWear" and the second being the same symbol / logo and the word "oscarwear.com.au"
Should not have
- No more than three colours