A global non-profit called Metabolism of Cities needs a logo design

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Contest winning design

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This customer received 259 logo designs from 98 designers. They chose this logo design from somani as the winning design.

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Logo Design Brief

We need a logo design for a global non-profit based in Brussels called Metabolism of Cities. We are a group of young and future-oriented researchers developing online and open source tools and services to help cities to reduce their environmental footprints (creation of dashboards, educational materials, awareness campaigns). For more info please see http:/www.metabolismofcities.org

We want a simple and clear design (something easily recognisable from afar) that is rather abstract and could convey different levels of meanings and readings. What we mean with that is that we would like to firstly see an abstract design visual but when one looks closer he/she can see another meaning related to what we do.

Our current logo, see uploaded file, shows a city highline with two circular flows. But we feel it is too detailed and too literal description of our topic. We would like the idea of cities either combined with circular flows or combined the idea of a cell (the link with Metabolism).

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Target Market(s)

Cities administration, Universities, Startups

Industry/Entity Type

Non-Profit

Logo Text

Metabolism of Cities


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Serif
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Please see from project description:
  • We want a simple and clear design (something easily recognisable from afar) that is rather abstract. Our current logo, see uploaded file, shows a city highline with two circular flows. But we feel it is too detailed and too literal description of our topic. We would like the idea of cities either combined with circular flows or combined the idea of a cell (the link with Metabolism).
Nice to have
  • The logo could convey different levels of meanings and readings. What we mean with that is that we would like to firstly see an abstract design visual but when one looks closer he/she can see another meaning related to what we do.
Should not have
  • Over crowded design

Files
PNG
logoMOC Tuesday, 11 September 2018 16:33:00
Tuesday, September 11, 2018
Payments
1st place
€190
Participation payments x 3
€30
Total
€280

Project Deadline
28 Sep 2018 22:57:59 UTC
Language

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