Logo Design for Landscape/Fine Art Photographer

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This customer received 113 logo designs from 44 designers. They chose this logo design from ArtTank as the winning design.

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Logo Design Brief

I'm starting a new landscape/fine art photography website called SNAPGRAVY.

It will be a landscape/fine art photography website and it will be laid back and more informal (different from the traditional/stiff/classic photography websites you see all over the place).

I would like the logo to integrate a few elements: the photography dude, landscape, freedom, and lifestyle.

The attached design is exactly what we are looking for including colors, style, font, etc.. It's perfect (if it weren't already taken!).

So, my challenge to you is, use this as inspiration and create something even better!

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Updates

QUICK UPDATE:


As I see some of the designs starting to come through, I'm not seeing a lot that match our brief. The logo design needs to be really strong artistically and contain that cool, abstract look we provided as an example in our design brief. We don't want what's been done a thousand times before. 

We want something unique, including the design elements used in our design. The colors and font type should be easy. It's the design concept that will be challenging, i.e., matching the "style" of the example provided without copying the concept. 

We're looking for your best work. Thanks again for participating.

Added Monday, January 06, 2014

Please also provide an alternate greyscale color scheme with your submissions similar to the one provided in our design brief example (see upper right-hand corner of sample graphic provided). This alternate color scheme which also has a transparency applied, will be used in watermarks, etc.. Thanks.
Added Monday, January 06, 2014

You may also notice that I'm eliminating most of the designs that have been submitted up to this point. Please note that I'm doing this if I feel the submitted design is too far off from the design brief and to help keep the project board clean as potential design winners are submitted for review. If I feel that you're on the right track, I won't eliminate them, rather I will provide constructive feedback on what "tweaks" need to be made to bring it home. Even in the case of eliminations, I will also do my best to provide as much detailed, constructive feedback as possible. Thanks.
Added Monday, January 06, 2014

As I'm seeing more designs come through, many of them seem very "clipart'ish". We are not looking for a clipart elements composited together to form a logo concept. We are looking for a strong, professional, unique abstract illustration that meets the needs of our design brief. This is the primary reason we continue to reject submissions up to this point. Thanks for your understanding.

Added Monday, January 06, 2014

Project Deadline Extended
Reason: We still have not been able to find a design/concept that fits our needs per the design brief we compiled. Not many questions are coming through either requesting clarification, etc., so we decided to extend the deadline to allow more time for you to create your masterpiece. Thanks.
Added Tuesday, January 14, 2014

We'd like to use the "HOBO" font type for the SNAPGRAVY name. Thanks.


http://typedia.com/explore/typeface/hobo/

Added Tuesday, January 21, 2014

Here's a like to the font type effect we're looking for as well. Note the HOBO font face and top border which also acts as the grassy ground for the photographer dude:


http://assets.snapgravy.com.s3.amazonaws.com/temp/fontExample.png

Added Tuesday, January 21, 2014

I'm also open to ALL IDEAS you may have which may be entirely different than my original Design Brief that will ultimately result in a kick ass logo for our business. Thanks.
Added Tuesday, January 21, 2014

Project Deadline Extended
Reason: We believe that we've found a winning design or two ... finally! I'm extending the deadline by a couple of days to provide the latest potential winners and I a little more time to flush out any last minute design changes/modifications prior to award. Thanks!
Added Friday, January 24, 2014

Target Market(s)

People interested in digital photography who love life and lifestyle. Typically ranging in age from 22-45.

Industry/Entity Type

Landscape

Logo Text

SNAPGRAVY


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Include the "photography dude" somehow in the logo. Some "dude" with a camera, interacting or not with the logo itself. After all, that's the name of the project.

    Include a landscape element (eg, mountain, palm tree, sun, sea, beach, etc), after all it's a landscape photography project.

    Laid back and "fun", meaning, not TOO serious as typical classy (boring) photography logos.
Nice to have
  • Have a clean look but still be creative and bold.
Should not have
  • Should not be flat or too simple. Looking for something creative, bold and inspiring.

Files
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
26 Jan 2014 06:26:59 UTC
Language

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