PRODUCT CHANGE-CBD Health Water
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This customer received 18 packaging designs from 4 designers. They chose this packaging design from LuluMO as the winning design.
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Packaging Design Brief
We are looking to create the first name brand drink to incorporate CBD. CBD is now becoming synonymous with the health industry and is being used by all age groups 18-65. We want something similar to a La Croix type packaging or Bai water. Our intent is to can this like a red bull type can. We need the packaging to appeal to females 18-65 and our intent is to remove the marijuana stigma of CBD. We want our consumers to drink this feeling guilt free as they should.
Target Market(s)
21-65 year old females.
Industry/Entity Type
Consumer
Font styles to use
Script
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Multiple flavor offerings. Attractive packaging. Would like to see the name centered around initials : C B D. All Natural & Organic.
Nice to have
- White slim cans (think like White Claw). Big font yet feminine to appeal to females (think la Croix). All Natural-Organic.
Payments
1st place
US$120