Flyer to promote an IT Innovation Fest
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This customer received 26 flyer designs from 4 designers. They chose this flyer design from debdesign as the winning design.
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Flyer Design Brief
FCT Friction Fest 2018
We are looking to implement a new Innovation program that uses the Adobe KickBox concept. Team Members will receive a red box that contains a set of 20 flash cards that help them to bring an innovative idea to life (based on a business problem or friction point).
We are looking to create a cover page for our 'Red Box' via way of a 1 page flyer.
We want to call it the 'FCT Friction Fest 2018'. We would like the 1 page flyer to look super cool and also have some kind of cool cartoon imagery to bring it to life.
We also want to incorporate our logo into the page somewhere as well.
Ideally, we'd also like to get a logo called 'Friction Fest' that we could use on some of our collateral as well. I thought it might be best to create the 1 pager flyer first, then we could look to pull a Friction Fest logo off that. Please let me know though whether it would be easier to create the logo first, then create the flyer).
Flight Centre Technology are a support business to Flight Centre Travel Group which is the largest travel retailer in Australia. Our IT area has around 150 permanent team members. We have a fun culture and can push the boundaries with our imagery as the flyer will be for internal distribution only.
I have attached the Adobe Flash cards that this 1 pager will be the cover page for.
Target Market(s)
Members of the Flight Centre Technology team (internal marketing)
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our FCT Logo
- A super cool, innovative, funky look (with some kind of cartoon imagery)
- We need to be able to edit the flyer to add some text
Nice to have
- Stay within the colour theme of the 'Start Here' page on the Adobe attachment