• US$150

• 304 designs

• 148 designers

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Logo Design Brief

We are rebranding our existing logo for Hengehold Capital Management, LLC. We are a fee-only Registered Investment Advisor serving the Greater-Cincinnati area. We were founded nearly 30 years ago and excel in financial planning for those between the ages of 55 and 65 looking to retire (or having just recently retired) with over $800k in assets under management. While we are wealth management professionals and investment advisors, we are highly credited financial planners. We work to design retirement plans that enable our clients to live their retirements to the fullest.

We are open to interpretation for the design. We have been considering just HCM or HCM | Wealth or HCM | Advisors.

We prefer san serif fonts and uppercase letters. While orange is included in our revised color palette, we would prefer it take a secondary role in any logo design. We want the logo to be slightly more modern than traditional.

Mission: We are on a mission to empower our clients to make intelligent decisions so they can enjoy financially secure retirements.

Vision: Our vision for the next five years is to improve the lives of 2,000 clients by providing thoughtfully designed financial strategies for retirement.

Values: We encourage curiosity.
We obsess over details.
We demand client-centricity.
We celebrate achievements small and large.
We view difference as enrichment.
We “geek out” over technical mastery.

Target Market(s)

Age 55 - 65, with $800k+ assets under management

Industry/Entity Type

Financial Planning

Logo Text

HCM or HCM Wealth or HCM Advisors

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I attached our approved color palette. Our logo must include a combination of those colors.

Should not have

• I attached our existing logo. We would like to get away from the long lengthy logo and develop one that is more compact.

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Files

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