WEB platform for cars needs an emotional logo
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This customer received 109 logo designs from 44 designers. They chose this logo design from Kreative Fingers as the winning design.
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Logo Design Brief
We need a logo design for a consumer oriented WEB platform. Name of the platform: Car Gorilla The logo must contain a gorillas head. The gorilla will provide an emotional element. Beside the logo the gorilla wants to be used in different variations for additional things on the WEB site, eg as a delay icon.
Target Market(s)
Central Europe (Germany, Switzerland, Austria)
Logo Text
Auto Gorilla
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Sans Serif
Colors
Colors selected by the customer to be used in the logo design:
0692cd
f78f20
f37122
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must contain a head of a gorilla (front view) and as a second part the text "Car Gorilla". The head of the gorilla shall be simple, with a flat design, with strong and warm colors. Even though the facial expression should be reasonably visible (like an emoticon). The gorilla and. Like this: http://www.kisscc0.com/clipart/monkey-computer-icons-emoji-gorilla-ape-monkey-emo-ak1kr0/) The gorilla and the following: likable, friendly, intelligent, competent, modern, adult
Nice to have
- We are not sure if the logo should contain a car too.
Files
PNG
Example of a gorillas head Donnerstag, 20 September 2018 18:56:03
Thursday, September 20, 2018
Payments
1st place
€110
Participation payments x 2
€25