Industry leading Property Management Company needs a flyer!
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This customer received 62 flyer designs from 18 designers. They chose this flyer design from chandrayaan.creative as the winning design.
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Flyer Design Brief
We need a brochure describing our fees and a basic description of what we do. This brochure will be printed, to be given to prospective clients, but we would also like an electronic version that can be downloaded from our website as a PDF. This project will be printed double sided, on standard 8.5" x 11" paper, in landscape mode, as a tri-fold brochure.
Target Market(s)
Real estate investors, but more importantly, first time investors. Many of our clients are "accidental landlords" who had their property for sale that didn't sell, so they are trying property management and rental investing for the first time. TRUST is their biggest fear
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must incorporate our logo, elements of our pricing list, and incorporate the text from our home page and "property management info" page (www.upperedgepm.com). A word document specifying this text has been included in the project brief.
- Additionally, I am thinking this will be a simple, single piece of paper, in landscape mode, printed on both sides, in a Tri-fold. The front of the brochure will have the logo/name of the company, along with the Consumer Choice Awards logos. I am thinking the first inside pane, when someone opens up the brochure, will have reference text #1 and #3. The 3 tiered pricing plan might occupy the 2nd and 3rd of the three panes on the inside fold. Reference text #4, 5, and 6 will occupy the next pane (see brief for handwritten layout). Then, the very back pane (when it is folded and shut) will have reference text #2 and our company contact information, plus any kind of stock photos, etc.
Nice to have
- Our main market will be first time investors, so we need to display and demonstrate relationships, and trust. We would prefer stock photos that incorporate families, children, or other images that solidify peace of mind.