A carpooling website and mobile app for travelling between cities that is based on sharing cost o...
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This customer received 89 logo designs from 33 designers. They chose this logo design from RABIN 369 as the winning design.
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Logo Design Brief
We need a logo design for an app that connects drivers and passengers willing to travel together between cities and share the cost of the journey. App name is derived from the Arabic word "كراء" (Kera'a) which means (fare), and CARWA is written in Arabic as كروا . We would like to incorporate the arabic word in the logo if possible, or at least part of it. the letters when seperate are ك ر و ا , each is a letter. Our brand is Fun, Safe, Youth, and credible. So think of that when choosing colors and font. Feel free to try different colors and fonts. And try to communicate our brand's essences. We don't want too many icons in the logo. a simple yet capturing and creative logo is what we need. The app will have a website and will run on all platforms (android, etc.. )
Updates
I've narrowed down my choices to 2 so far, those who I contacted today are the best 2 so far, If I wrote to you today or couple of hours ago, you are 1 one of the 2.
They had relly good ideas and creative ones.
However, you still have a chance, come up with creative ideas, even if you have to go out of the brief a little bit, give me your best ideas, don't limit it to 1 design, go for more options.
Thank you all so much, I really appreciate all of your designs and the time you spent on it, 70% of them are good, but they need to be better.
Added Monday, October 8, 2018
Target Market(s)
Age: 25-35
Gender: male
Middle class
Logo Text
"carwa" and try to incorporate the arabic name (كروا), or parts of it.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A distinct mark that can be recognised without the rest of the logo
Should not have
- funny icons or shutterstock icons
- Also avoid the following icons (see attached files) and their colors