International energy saving company needs a logo
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This customer received 183 logo designs from 81 designers. They chose this logo design from Refreshed as the winning design.
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Logo Design Brief
The Edison Company needs a logo with royal or a vibrant blue as the dominant color. We market an electric filter that saves customers money on their electric bill. I want the logo to be clean, simple, possibly abstract, and not "on the nose" with a light bulb, etc. Subtle reference to energy is fine just not obvious. I'd like it to feel strong, powerful, modern.
Target Market(s)
Large companies that use a lot of electricity, contractors, and home owners.
Logo Text
The company name (The Edison Company, or EC, TEC) can be used in it, but not necessary. The logo can be abstract or symbolic in nature.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, simple, sleek design. Royal blue or a vibrant blue as the dominant color.
Nice to have
- The feel should be powerful, modern, and strong.
Should not have
- Obvious energy or electric symbols like light bulbs, lightning bolts, etc.