• US$150

• 37 designs

• 14 designers

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Packaging Design Brief

The name of the product is Whoa Dough. We manufacture a consumer package good product that's a healthy edible cookie dough bar. The product look, feels and tastes like cookie dough. It's sold in the refrigerator section of retail stores next to cookie dough and perfect bar. The product is Gluten Free, Diary Free and include B-12, Biotin and Collagen. The ingredients are natural. When design this think about who eat cookie dough and how to engage the buyer in purchasing the product.

We needs design packaging designed for both the bar and the box. I have attached the die lines for both products.

Target Market(s)

Our customer is 16-45. Primarily female but really anyone. Middle to upper income. Interest include healthy life style and yoga. Like to eat something sweet but not feel guilty.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be clean, warm, inviting. Brand designs I really like are Perfect Bar.

Should not have

• Should not have a photo of food

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Files

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