• US$150

• 291 designs

• 69 designers

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Logo Design Brief

UPDATED: Lower case "cloovy," bold letters, closely spaced. Solid shade of blue or green (maybe two colors, if there's an interesting design flourish). Try to design something on top of the "oo" to suggest the silhouette of a car!

We want a simple, clean, uncluttered logo that contains the company's name, CLOOVY. (We’re deciding among two or three names.) We don't need a symbol but we'd like the "C" to be capable, in time, of becoming a one-letter logo, just like the "G" in "Google" eventually replaced the rest of the stylized word "Google."

We are still developing the brand and researching the market, but I lean toward a happy, positive, earnest, friendly, trustworthy logo/font/color scheme rather than something intense and industrial. I'd like to convey ease--that we handle the hard part of the process and that customers don't need to leave their kitchen table. But we'll largely be selling in New York City, so making the logo more serious/corporate may appeal to our focus groups, and I'll follow the insights that our customers provide . . . but I'm hoping to end up with a feel-good (but not over the top logo). It should be memorable.

Target Market(s)

Age 25 to 55, U.S. citizens/residents looking to buy high-quality, lightly used cars.

Industry/Entity Type

Used Car

Logo Text

cloovy

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Open to creative/unique fonts

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We're flexible! Maybe something with the O and O in cloovy looking like wheels or searching (but non creepy) eyes

Nice to have

• Some ideas—but not requirements:
• The space between letters forms the shape of a car
• The O or other letters/numbers form a wheel or steering wheel
• The logo is italicized in a way that make it look fast and easy (like a driving car)
• Somehow the characters themselves form the shape of a car
• There's a person in the logo and somehow we can tell that they're ordering a car online.
• The "C" would work well as a one-character logo if we get successful enough to be identified with a single letter.
• We might change the name, so I'm open to a logo that doesn't use our name--though I'm less likely to go with that unless the design blows me away.
• I picked some colors below but they might be too bright. Feel free to include silvers/greys/black too.

Should not have

• bring all your best ideas!