• €170

• 39 designs

• 7 designers

---

Label Design Brief

Woonto is a company that already produces Cat beers for almost 3 years. All information, pictures and photos are available on our Facebook page www.facebook / bierescat Our new project is to launch The Beer of the Trailers. So we want to develop a label visual evoking the world of trail running (running on paths with significant elevation) for this various elements can be used (the runner / traileur itself, or other representative elements of the world of trail: backpack, shoes, sticks, gourd / camelback, gels, TUCs (!), mountain natural elements, streams etc ... so to speak no limit of the moment that the idea is there (so ideally learn about the world of trail :) A search "trail" on Google image will give you a lot of leads, but also sites such as Salomon, Raidlight, Millet, Decathlon ... Our visual preferences: sleek design, close to the logo, respect for CMYK colors (purpose is the printing of labels) No need for beer-like elements. For information our current labels are in 115x80 mm, but this should not limit your creativity :) The characteristics of the recipes: unlike Cat beers resolutely turned to hops, the recipes of the Beer of the Trailers will be more traditional, more oriented towards the malt. The history of the Cat beers: "Since 2014 Jérôme is passionate amateur brewer and has already made more than 40 different recipes (brews)! In 2015, after only two recipes" all grain "(same technique as the pros), he wins a Fourquet d'Or at the national competition of the Saint-Nicolas de Port Beer Museum, in the "lager" category, from which came the idea of ​​becoming a pro-active secondary activity at first as a nomadic brewer. After a few months of reflection and development (bottle design, sourcing of suppliers, etc.), the CAT was born at the beginning of 2016. It is quite natural that we took over the Golden Fourquet recipe to develop the CAT. blonde, our first vintage. We wanted a tasting beer without taking ourselves seriously, intended for both cats and kittens. Why CAT? Loss of a bet: when making the recipe for the contest, a friend says to Jerome: "Well if you win, I offer a cat to my children since the time they claim me one! " The recipe won, the friend kept his word ... and we naturally called our beer the CAT! "The" CV "of Jerome as a Traileur (mainly between 2009 and 2013): - The Great Race of the Templars (3 times between 2009 and 2012) - Trail Verbier Saint-Bernard - CCC - 80 km from Mont Blanc - 80 km from Ecotrail - Brittany Ultra Trail 64 km - Gapencime 60 km - Montagn'hard 60 km - Trail de the Opal Coast 62 km

Target Market(s)

In priority the traileurs course :) Extension to runners and endurance athletes (triathlon, bike ...) statistics from our current facebook page "Cat Beer": 72% men, most representative slices = 25-34 and 35 -44 years

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Visual elements linked to the trail, reinforcing the brand "The Beer of the Traileur"

Nice to have

• A clean design

Should not have

• No too classic elements of beer (barley, hops, moss ...)