Logo for SeatMyTrucks, a truck driver recruiting firm
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This customer received 72 logo designs from 27 designers. They chose this logo design from dc art design as the winning design.
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Logo Design Brief
We are starting a recruiting and retention agency for trucking companies. “Seating trucks” means to recruit and retain truck drivers. That’s what our group does. Simply need a logo. We want an image and the text SeatMyTrucks in the logo. Want it to be simple and modern. Don’t really want a truck in it. Our company is about the people in the trucks - not the actual trucks. It’s about drivers so maybe an image that conveys that. See the attachment of my scribble for what I originally had in mind directionally but am certainly open to other directions.
Target Market(s)
Owners of trucking companies are our customers...not actual drivers. The owners hire us to help recruit and retain drivers to "seat their trucks".
Industry/Entity Type
Advertising
Logo Text
SeatMyTrucks
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- image that can be used as a standalone on hats and t-shirts as well as text SeatMyTrucks.
Nice to have
- Tough to convey what we do. Only idea I've had is a stick figure about to sit down in a "stick chair" with a "stick steering wheel" in front of him. We are a fun company and like "funny" as well. Or....image or a person and a plus sign and a seat and a plus sign and a steering wheel above the text. Just would like the image to tell the story if possible.
Should not have
- Don't have bubble letters for the text and not too colorful.