Logo for a Quality Assurance/Testing conference with a Highway theme

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This customer received 38 logo designs from 20 designers. They chose this logo design from J E R R Y as the winning design.
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We need a (re)design of our conference logo. We are "QA or the Highway", a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. For us, it is QA or the Highway! For more info, visit https://www.qaorthehighway.com.We currently have a logo, but would like an updated one according to these requirements:1) A shape and size that is proportional (square, circle, 2:1 or 3:1 rectangle, etc.)2) 3-5 color max, including red/white/blue, using solid-colors only (no gradients), and can easily be converted to black/white 3) Using no more than 2 fonts4) Includes some symbol/image that represents the conference theme of "highway" (like the current freeway sign and road)Three versions of our current logo (full-color w/ transparent background, full-color with white background, B&W w/ transparent background) are included for reference and inspiration.Thanks!
Target Market(s)
Tech professionals
Industry/Entity Type
Tech
Logo Text
QA or the Highway, Columbus
Logo styles of interest
Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- Highway Gothic (or similar) used on US streetsigns
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1) A shape and size that is proportional (square, circle, 2:1 or 3:1 rectangle, etc.)
- 2) 3-5 color max, including red/white/blue, using solid-colors only (no gradients), and can easily be converted to black/white
- 3) Using no more than 2 fonts
- 4) Includes some symbol/image that represents the conference theme of "highway" (like the current freeway sign and road)
Should not have
- 3+ fonts, 5+ colors, gradients