• US$300

• 149 designs

• 66 designers

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Logo Design Brief

The Twin Cities Kids In Need Resource Center is changing its name to Kids In Need Minnesota and it needs a new logo! We are a program of the Kids In Need Foundation (KINF), a national nonprofit that works to ensure kids are prepared to learn and succeed in the classroom by providing free school supplies to kids most in need. Kids In Need Minnesota is a resource center that makes these free supplies available to teachers across the state both by online ordering and a physical store where they can come to shop. The logo needs to convey who we impact (teachers on behalf of high need students), where we impact (the state of Minnesota), and what we provide (free school supplies). Ideally the logo would be designed such that the symbol could stand alone and be used with or without the logo text. The style should be strong, impactful, and clear. It needs to convey teachers or classrooms, but nothing in the font selection should be actually childish or juvenile. We'd prefer no faces or people represented.

Target Market(s)

The teachers and school districts in the US state of Minnesota who are shopping for or are in need of supplies for their classrooms. Secondary audience is the set of community organizers and donors who want to contribute to the mission financially or to advocate on our behalf.

Industry/Entity Type

Non-Profit

Contact Information for Business Card

One side should have a space for the contact details of the individual staff member. But the rest is up to you to be creative!

Logo Text

Kids In Need Minnesota

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Both an image/icon in the logo and the text "Kids In Need Minnesota" but the two should be separate enough that the image/icon can be used independently of the words and still convey the meaning.

Nice to have

• One option would be to use the outline or shape of the state of Minneosta - maybe rendered with supplies as the border, or filled with supplies to make the state shape? Don't limit yourself to this, it is just one idea we'd had.
• It would be nice to have a version that works in either a single color or two colors so displaying on various backgrounds is easy, and printing onto collateral or clothing, etc is not too expensive.

Should not have

• Any font or styling that is overly comical or childish or cutesy.

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Files

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