• A$150

• 82 designs

• 43 designers

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Logo Design Brief

I am keen to explore a new logo for my business. Hello Perth is a free tourist visitor guide DL magazine distributed from Perth Airport, Visitor Centres and tourism precincts. It's a 108 page publication full of things to see and so in Perth such as attractions, shopping, dining and maps. Hello Perth also produced several Fold Out Map products. The logo I use on all products is also the masthead on the publication, so the logo will need to be reversed out in white for the publication cover, as it sits over an image, but can feature the corporate colours for everything else. The colours used throughout the publication are mostly orange PMS 173 with some teal PMS 321. The orange is our well known colour. As it's tourism, it needs to be quite fun, but simple, with a modern, professional look. I've attached the current logo/masthead. I'm looking for the text to say only Hello Perth, similar as the attached keeping the handwritten font in Hello, but I'd like to add on a /logo visual of some kind to sit around the text, and perhaps something that represents Perth, either sunshine, water or the iconic buildings in the city scape. Please take a look at my website www.helloperth.com.au. The logo should communicate Perth, holiday, fun, iconic experiences. This logo will be used as a masthead, on all digital products (website, Apps and social media) plus all stationery.

Target Market(s)

Tourists of all ages, plus tourism peers

Industry/Entity Type

Tourism

Logo Text

Hello Perth

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Logo styles of interest

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Font styles to use

Other font styles liked:

• As per logo attached

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be able to sit over an image on the cover of the DL tourist guide books.

Nice to have

• It would be great to incorporate a small visual icon somewhere around the text related to a Perth holiday - the ocean, sun, or the iconic buildings in the city skyline. Please keep the current fonts if possible as that is what my branding is known for.

Should not have

• Anything too detailed, as the logo is the masthead for the printed visitor guide book which is reversed in white over an image. Please visit our website helloperth.com.au to view the image cover.

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Files

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