• €110

• 116 designs

• 61 designers

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Logo Design Brief

Deliverable: a logo for the new label of Quint group, Springstof.

Ideally the logo will translate the main pillars of our DNA/culture.
Culture / DNA - Part of a bigger group, Springstof’s culture gathers all the codes of a start-up culture. FUN, people-centered, young spirit, creative problem-solving, open-communication, flat hierarchy, user-centered.
Type of logo - combined (symbol + text), it’s a plus if it can be linked to Quint e.g. optional mention of “powered by Quint”
Typography - free
Colors - nothing too corporate e.g. dark deep blues and greys. Preference goes for a dominant fresh color combined with call to action complementary colors. Open to propositions.
Shape - Original idea was to play with the Dutch meaning of “Springstof” - currently for the draft logo, we went for a “Q”, reminding of Quint and of the shape of a bomb (see attachment) but we are open to propositions as long as it reminds of QUINT.

Please see below some more background information about the company.
Springstof:
Brand new label of the Quint Wellington Redwood group. Springstof is working with companies to help them reach their true potential through AGILE and design thinking methods. We are the innovation experts.

Positioning: Digital Strategy and Innovation consulting

Quint group:
Quint ondersteunt organisaties bij het ontwerpen en operationaliseren van hun digitale transformatie. Samen ontwikkelen we een koers die zich snel en effectief kan aanpassen, anticiperend en reagerend op kansen en bedreigingen. Technologie is een belangrijke impuls voor verandering. Organisaties hebben moeite om de snel opeenvolgende ontwikkelingen bij te houden en effectief toe te passen. Fundamentele keuzes over businessmodellen, besturing en inrichting moeten worden gemaakt. We helpen organisaties om die keuzes te maken door de status quo uit te dagen en door mensen, processen en technologie met elkaar te verbinden. Zo versnellen en verankeren we digitale transformaties en brengen we technologie tot waarde voor de organisatie en haar omgeving.
History of Quint: founded in 1992 by 5 Dutch guys

Culture / DNA:
Part of a bigger group, Springstof’s culture gathers all the codes of a start-up culture. FUN, people-centered, young spirit, creative problem-solving, open-communication, flat hierarchy, user-centered.

Target group:
All size businesses and institutions, from start-up to multinational.
The main target is fun, agile and creative people, especially youngsters, passionate about innovation.

Constraints: Although we want to create a complete different identity from Quint, we still want the new identity to be compatible with the existing one of Quint (see Quint logo attached)

Logo Text

Springstof

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