Legacy logo for a cannabis creative agency

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This customer received 190 logo designs from 91 designers. They chose this logo design from leenaleeza as the winning design.
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I would like a logo created for my company Ethical Image. We are a content creation agency for the cannabis industry and I am struggling to picture how our rebrand should look. We are philanthropic in nature (plant 100 trees for every job we do / donate money to charity/nonprofits) and our company mainly does photo, video, and web design I am leaning towards a strong E with maybe a small i, something that can translate to "Ethical" : Events, Interviews, Experts etc (not just image). I had thought about including some elements such as a tree or maple leaf, but think just the lettering would stand out stronger. I would like this to be a logo where you can include the whole word in it, or just the letter (or two) as a logo that is identifiable on its own. Similar I guess to the G of google, or F of facebook. Previous logo attached for reference (will be a similar colour) but NOT to include the MJ leaf
Target Market(s)
Cannabis businesses and consumers
Logo Text
Ethical Image ( or just E / EI)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Anything green, or anything that looks like a cannabis leaf