• US$150

• 176 designs

• 63 designers

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Logo Design Brief

We need a logo design for a new brand based in San Diego called "Subtrek" We develop dry backpacks and cooler backpacks. These heavy duty backpacks are completely airtight with waterproof zippers and fully submersible up to 100 feet, although they float with air inside. I have attached photos of our initial sample products as well as some competitors with similar products. Please disregard the logo that is currently on our sample products ("Calcutta" with skull and crossbones). The new logo will actually go above the front pocket zipper, as we will be expanding that pocket outward. The bag itself will be mostly grey with black right now, but we can change anything.

Target Market(s)

Outdoor enthusiasts, especially including the element of water (salt water ocean, fresh water rivers/lakes, rain, snow, etc.)

Logo Text

Subtrek

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Logo styles of interest

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Font styles to use

Other font styles liked:

• "Aller Display" on Adobe was one font we liked, but open to anything!

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Our competitors' logos (Yeti, Tourit) are fairly simple, primarily emphasizing logo text, but that isn't necessarily what we have to do... feel free to surprise us.

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Files

Download all files - 2.9 MB