Nutrition Product Ecosystem Needs a Logo Design

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This customer received 270 logo designs from 120 designers. They chose this logo design from Grafactory as the winning design.
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Logo Design Brief
The careers of the founding members of Regimen have required us to be on the road for extended periods of time and with travel to remote parts of the world. Our uncompromising standards with nutrition are often challenged in these environments and have required us to pack in our own food when on assignment or in transit. Based on our own experiences and with consideration of what is currently available on the market today, Regimen has been created to provide a situation-specific product ecosystem for the health-conscious mobile consumer.
The branding ask is to develop a logo for Regimen, which will serve as the portfolio company for the product group. Where appropriate, future products may include the Regimen branding (ie. “Regimen Bar” for the protein bar). Note, given domain availability, we currently own regimengroup.com not regimen.com. It is therefore preferred that the logo works both as “Regimen” on its own and as “Regimen Group”. The following slides, provide additional supporting detail on the brand, product portfolio and preferred logo attributes.
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Target Market(s)
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Logo Text
"Regimen Group" / "Regimen"
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
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Nice to have
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Should not have
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