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Dragonfly Cannabis - national upscale marijuana brand logo
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This customer received 150 logo designs from 68 designers. They chose this logo design from hih7 as the winning design.
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US$150
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150 designs
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68 designers
Logo Design Brief
1. Clean, modern, striking (instantly recognizable) "Dragonfly" logo for consumer packaged goods
2. "Dragonfly Kitchen" "Dragonfly" text underneath (two samples)
3. See sample Oppa logo attached for personal preference reference, this was last selected logo (but for a technology company, this is a bit different)
4. Google image search "luxury cannabis brands" for additional reference, this is the competitive set. Brands include Beboe, Kiva, Honeydew Farms, Dosist, Lowell Smokes, Dixie Brands, Lord Jones, Gray Beard.
Target Market(s)
USA
Logo Text
Dragonfly (draft 1) Dragonfly Kitchen (draft 2) and no text (draft 3)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Brands include Beboe, Kiva, Honeydew Farms, Dosist, Lowell Smokes, Dixie Brands, Lord Jones, Gray Beard.
- On one side, there's the gothic designs from Honeydew, Lowell, and Lord Jones - the other side are clean designs from Kiva, Dosist, Dixie. Both styles are good.
- The final consumer packaging will likely have a "shine" or "shimmer" metallic effect.
Should not have
- Cannabis field is crowded, with too much emphasis on green color palette and messy designs, would prefer something red (but open to interpretation).
