Attorney Marketing for a US Digital Agency
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This customer received 283 logo designs from 74 designers. They chose this logo design from logo Creative as the winning design.
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We need a logo for a digital marketing agency site. attorneymarketing.io The point of the site will be to offer our lead generating services to larger law firms all across the US.
I would like a brand guide as the deliverable (like this - https://imjustcreative.com/logo-and-brand-identity-guidelines-template-download/2018/05/28) plus all file types of files (psd, eps, ai, pdf, etc)
Ideas:
1. Predominately a male audience between 45 and 60 - problem: wanting a predictable lead source from digital marketing, want to be able to focus on their work and take time off - time and leisure
2. Dark blue color - https://color.adobe.com/create/color-wheel/?base=2&rule=Analogous&selected=4&name=My%20Color%20Theme&mode=rgb&rgbvalues=1,0.7877431968211311,0.20944179432366805,0.91,0.3903040475376395,0.04550000000000004,1,0,0,0.7367171059038625,0.04550000000000004,0.91,0.10097665633177266,0.050000000000000044,1&swatchOrder=0,1,2,3,4
3. Sans serif type font (could be humanistic sans serif to get the little creative flair - see https://www.fonts.com/content/learning/fontology/level-1/type-anatomy/type-classifications
4. Text based logo with some attorney or marketing symbolism (no gavel) something original - maybe the upward arrow for lead generation
5. Competitor logo ideas - https://www.google.com/search?client=firefox-b-1-ab&biw=2144&bih=1033&tbm=isch&sa=1&ei=cMbuW7DFLcKCjwSWrINI&q=attorney+marketing+logo&oq=attorney+marketing+logo&gs_l=img.3...8030.8441..8879...0.0..0.219.588.0j3j1......1....1..gws-wiz-img.......0i24.d2SKT6LHruM
6. Emotion - confidence, solidity, little bit of creativity, authority in the space
We can meet via Zoom on Mon or Tues if you have questions.
Can we have the first draft by 11/23? Will that work?
Updates
I am thinking that we should try one version of the logo with the column from design #20666031 - looks solid but maybe a different symbol for marketing. One with a bullhorn and the other with a funnel at the bottom of the column. Make sense? Thanks.
Added Friday, January 4, 2019
Gathering more feedback
Target Market(s)
See notes above
Industry/Entity Type
Attorney
Logo Text
attorneymarketing.io
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See notes above
Nice to have
- See notes above
Should not have
- See notes above