• £150

• 117 designs

• 25 designers

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Logo Design Brief

We need a new logo for a university sports league: http://www.u-polo.com/

UPolo is the most popular university water polo league in the UK. Teams play each other throughout the academic year and the website and Facebook pages are regularly visited for updates and league standings. The culmination of the league is an annual Championships event held at the International Swimming Pool in Cardiff attended by hundreds (with plenty of UPolo branding seen by all).

The new logo needs to be more appropriate to the target audience. We're looking for something cool and exciting that young people want to be a part of.

Colours: Water polo branding is typically associated with yellow (the ball) and blue (the water), but we are open minded as to whether these colours are used or not.

Please ignore the website colour scheme as this can change in line with the new logo.

Thanks for looking at this project!

Target Market(s)

Male and female sporty uni students in their late teens / early twenties

Industry/Entity Type

University

Logo Text

UPolo

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• We like the American sports team look and feel - very emblematic and punchy.
• They tend to feature a character or animal which we want to avoid as we are the overarching league not an individual team. However, it would make sense to have a player, hat or ball as an element in there somewhere to visual identify the sport.
• Stylewise, see the attached examples. We like the iconic, 3D look - especially a bit reflective.
• Overall it must come across more professional than cartoony.

Should not have

• Not keen on italicised text - looks too much like 80s sports TV!

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Files

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