• €100

• 113 designs

• 46 designers

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Logo Design Brief

We need a logo designed for a new company building a solar industry analytics website.
Key aspects of the logo:
• The company name is “SolarWire” and it is based in Germany
• The logo should include the name “SolarWire”
• The tagline “PV industry markets and analytics” may be included, but is not mandatory
• Color scheme should have one or maybe two main colors (different shades can be incorporated); prefer that the primary color is not orange
Key details of the business:
• This will be a small- to medium-sized online business• It will be a solar-PV (photovoltaic) industry website that includes:
o Solar industry analysis and articleso Concise information about certain countries
o Information about key solar industry companies
o Data will be updated much more frequently than competition
• What we will be selling is informational content, likely on a subscription basis (this means industry data, analysis, articles, etc.)
• The key advantage we will be proposing is the analysis and information will be timely, concise and conveniently presented (the user gets exactly what they need when they need it)
• Customers will get the most important information they are looking for quickly, without “fluff,” and with major changes within the industry incorporated in near real time
• Customers will be people working for companies within the solar business and the wider energy industry
Background information on industry and market:
• The solar industry is very dynamic and fast-moving
• The solar industry is a tech-related industry and a majority of the workforce is male
• There are major entrenched energy interests in competition with solar and other renewable energy sources
• The market research business is known to provide sometimes low-quality and not necessarily timely information, especially in the dynamic solar sector; often inexperienced people are putting reports together
• SolarWire will bring up-to-date information and analysis in real-time from industry experts
Three qualities that the logo should communicate:
• Solar energy/sustainable business
• Timely information from experts
• Agility in a dynamic market
Envisioned style of logo:
• We envision a logo that includes a small-to-medium-sized image plus text to the right of it, but am open to ideas
Examples of what we like and don’t like (mostly solar industry):
• Branding that we like:
o Enerwhere https://www.enerwhere.com/
o McKinsey https://www.mckinsey.com/
o Canadian Solar https://www.canadiansolar.com
o SMA Solar https://www.sma.de
o Ecoppia https://www.ecoppia.com/
o NEXTracker https://www.nextracker.com/
o Lieferando https://www.lieferando.de/
o The Onion https://www.theonion.com/
o Solar Plaza https://www.solarplaza.com
• Branding we don’t like:
o Boston Consulting Group https://www.bcg.com/
o Fronius https://www.fronius.com/en
o Ideematec http://www.ideematec.de
o Yingli Solar http://www.yinglisolar.com/en
o Mounting Systems https://www.mounting-systems.com
o The Guardian https://www.theguardian.com

Target Market(s)

Solar industry, global

Industry/Entity Type

Solar Energy

Logo Text

SolarWire

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company name in the logo

Should not have

• Should not have orange as primary color. Note: the "wire" part of the company name is more referring to a news wire rather than an actual electrical cable. So images of physical wires in the logo probably do not make sense.