Course Correction Leadership Graphics

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This customer received 18 graphic designs from 6 designers. They chose this graphic design from choc8 as the winning design.
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Graphic Design Brief
We need help to design a logo, graphics, layout that will represent a particular type of leadership consulting business that we are about to launch. The design/graphics should be able to be used for developing a brochure, web page, advertisements, letterhead, business cards, etc. The leadership consulting business that we are launching is called “Course Correction Leadership.” We would like to start with the design of a brochure. We have enclosed a draft to give you some ideas about the type of graphics we are looking for. The graphics should include fonts, colors, pictures/symbols, and layout initially for the brochure only. There are three draft pictures/symbols that we have gotten from the internet for the attached brochure that may be copyrighted. We would like you to develop something similar, but original for each of the graphic’s. They each represent a theme/topic that we will be using. For example, the graphic for the section titled “What is Course Correction Leadership?” has a picture/graphic that has a diverse group of people to represent the idea of Collective Leadership. It leaves out some of the facial features for each person in order to make sure that there are no similarities to real persons. We need something similar to this. The graphic for “Why is Course Correction Leadership important?”, uses a picture of “ice” and a “mouse.” “Mice and Ice” is a key metaphor that we will use in our business. We need something to represent this concept. The same is true for the third picture that represents ripples in water. After design of the brochure we may seek additional help for the web page and other items.
Target Market(s)
Government and business organizations
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brochure Design
Nice to have
- Logos