• US$150

• 388 designs

• 182 designers

---

Logo Design Brief

We are developing a basic clothing store, just with black things. Specially shirts, socks and shorts. No stamps, no big horses. Just minimal design. We're based in Rio de Janeiro. Our target consumer is open minded, around the 30's, with good social skills and social life and normally with a creativity job (advertising, architecture, design). No need to say, but, as everything is black, the logo should be flat and black, simple and easy to reduce or with a reduced version with just letters to put in some tag or small design at the clothes. The brand was created to attend people that wants to open the wardrobe and doesn't want to waste time choosing what to wear. The same basic black shirt with a good fabric would be a great option to go to a restaurant or a night club, sometimes just to walk around the mall or anything you want. Simple and useful. We will no use the logo stamped at the clothes, just at some small (probably) leather tag at the bottom of the shirt or at some almost hidden part of the clothes. And, there is no need to use capital letters. You can use ir or not. And, in a shot future, we are planning to sell bath and bed stuff too.

Target Market(s)

Man, creative jobs, practical and minimalist people.

Industry/Entity Type

Clothing

Logo Text

The Black Factory

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Easy to read and apply at tags and small printing.
• All words should have the same size, not desired to give more attention to one word.

Nice to have

• Flat design, straight to the point.

Should not have

• Colors.

---

Files

Download all files - 0.5 MB