• £110

• 66 designs

• 28 designers

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Logo Design Brief

Our site helps teachers to assess and track the progress of children learning to read using phonics. Phonics is, put simply, what a letter of group of letters sounds like and how children combine them to read and form words. For example the 'a' in 'cat' sounds different to the 'a' in 'play' because 'ay' is the phoneme here.The service allows teachers to subscribe and register their pupils to perform assessments on phonics, high frequency words segmenting, blending and the screening check. It allows them to show reports across different phases, print homework worksheets, play phonics games.Our site and a short video can be found here: www.phonicstracker.comWe would like a more professional logo and branding both with and without our strap line - Assess, Report, Learn, Track. It should preferably contain our branding colour #1976d2. We would like both versions for text on our blue branding and the inverse on white background. We would also like a monochrome version too, grey on white and white on grey if possible.We may also look in the future for some supporting web design to complement this but this is out of scope for this project.Preferably (although this is not strictly necessary) any font used should show the 'a' as a round 'a' like in comic sans, as this is child friendly, although please don't use Comic Sans as I really hate it. I would compromise on this if a clean, professional font can't be found as the tool is for teachers not children, so the branding is more important than it being child friendly.The final design should convey assessment and tracking progress.

Target Market(s)

Primary School Teachers

Industry/Entity Type

Education

Logo Text

Phonics Tracker (Assess Report Learn Track) (with and without strapline)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.