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Logo Design Project - Merchandising Company
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This customer received 110 logo designs from 33 designers. They chose this logo design from Grafrika as the winning design.
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US$400
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110 designs
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33 designers
Logo Design Brief
Creative Brief: Logo Design for Intelligent Merchandising which targets all retail stores (particularly in USA)
Intelligent Merchandising is a business to business service company.
Intelligent Merchandising is a service company that ensures the client’s product is continually stocked on retail shelves. (please see “before after” pic included with this project)
Many retail stores do not have the adequate staff to keep their shelves neat and fully stocked – this is where Intelligent Merchandising provides value to the retail store.
Service agents visit stores regularly:
1) Re-arrange any type of product in proper location
2) Fold clothing and ensure clothes are in proper size order
3) Pull product (shoes, clothes, electronics) from stock room and replenish store shelves
4) Improves sales for retail store.
Intelligent Merchandising
By having shelves stocked and product organized on shelves, Intelligent Merchandising helps improve retail sales and sell-through at the retail store. Stores recognize better sales growth.
By analyzing sales data, Intelligent Merchandising services only the stores that require the most help. Many other companies visit all stores and cannot properly service all stores. Intelligent Merchandise has a “focus” on the store which will provide the most benefit to the retailer – saving money for the retailer, and improving overall sales.
Intelligent Merchandising - is a "smarter" and "better" service company.
Updates
Client Feedback:
- The client prefers the the overall theme to be soft orange or soft green, with gray or black as secondary color.
- Would like clean, sans-serif font - non-script font
- The words "Intelligent" and "Merchandising" should be stacked to avoid the logo being too long
- Design must explain the concept and inspiration for the graphics chosen. The logo graphics should have some "meaning" as it relates to the retail servicing business.
Added Friday, March 30, 2012
Target Market(s)
Target: All Retail Stores (business to business)
Must resonate with corporate CEO or high level management as we are selling our services to the corporate headquarters.
Industry/Entity Type
Business Service
Logo Text
Intelligent Merchandising
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please explain your logo concept and why you created the specific graphics as it relates to the Intelligent Merchandising business.
Main Theme: soft orange or soft green
Secondary Color: gray or black
Nice to have
- Graphics that represent the benefits or functions of Intelligent Merchandising and have some "meaning". When someone asks me I can say "this graphic represents..." It may be a "hidden" meaning or something that is not obvious. Please explain your design concept when submitting your logo design.
