• €110

• 47 designs

• 23 designers

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Logo Design Brief

The property is located in Hamburg, Große Elbstraße 12. Name: "Lütt & Lecker". current website: www.luettlecker.de Directly opposite is the Hamburg Fish Auction Hall. Partial view of the harbor / docks. The flair of Hafen, Elbe, Hamburg, .... is an important part of the identity. In addition to domestic tourists also a lot of international audience. In the immediate vicinity a lot of office buildings. Shipowners, consulting companies, international corporations, ......... Two nightclubs "around the corner". The interior is self-made. Much old wood but in combination with modern elements. Modern in the sense of "relatively cool, international", definitely not stuffy. Challenge: The object consists of two combined retail spaces that also belong together in their entirety. Two entrances. 1. Bistro (small restaurant) and 2. Kiosk / shop (small retail). Logo must in both doors to underline the belonging together. In sum, it is equally kiosk (classic drinks, snacks but also fish sandwiches!) And bistro (small menu, relatively much fish, North German tapas). In the evening with "bar ambience". Extensive local craftbeer offer. Target group: especially evening guests for food / drink. Office people for lunch during the day, walkers on weekends, dinner goers in the evening, beer goers and night owls later on. Kiosk, bar, bistro complement each other perfectly. The logo should be a staple here but underline the theme bar, bistro. The kiosk / shop will be found anyway. Attention: it is not a restaurant in the classical sense and should not be so positioned. Although fish is a central food theme, it should not dominate the logo. It is more important to highlight the bar and drinks with cool factor and to position the object in the evening with the evening guests and the revelers. Address in the store "you". No frills. clear, honest, North German .... The shop can also be booked for small celebrations. The logo may include color, but does not have to. Possibly. black and white also possible. If color, please not colored but targeted use of one or two colors. No pastel tones. Currently very good feedback on flair, furnishing and offer. Unfortunately in the external presentation still a bit spongy and therefore partial contact fears come in. With a clear and modern logo should be optimized both the external presentation but then the marketing can be intensified. that's it.

Target Market(s)

Hamburgers and tourists

Industry/Entity Type

Retail

Logo Text

Lütt & Lecker ... und ggf. (Bistro, Bar, Kiosk?)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Reference to maritime environment or to Hamburg clear, modern, North German

Nice to have

• Anchor, wind rose, ship, shipyard crane, harbor tug,

Should not have

• Fish playful maritime kitsch

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Files

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