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Shade for Children- a Ukrainian Charity Fund (non-profit) uniting churches and communities to adv...
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This customer received 156 logo designs from 38 designers. They chose this logo design from JWTL as the winning design.
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US$250
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156 designs
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38 designers
Logo Design Brief
The Ukrainian word for "Shade" translates to something more akin to "Shadow" so our Ukrainian name "Тінь для Дітей" doesn't really convey our idea of being "shade/shelter/protection" for children. So I think I want a logo of a shade tree with children underneath or some other way to convey our meaning. When a Ukrainian sees the Ukrainian title they think "shadow for kids" and it really doesn't make sense. When I explain the concept to them, then they get it. I've seen a few interesting stock designs, including one where the "canopy" of the tree is in the shape of Ukraine but I'm still not satisfied. A local artist friend created a painting that I'm using as the banner for my website- it's beautiful but it's too busy for a shirt pocket design (www.shadeforchildren.net). The design will be used over the pocket of shirts and probably on a business card as well with social media.
Updates
There have been a lot of great designs submitted so far. I've been drawn to the ones that use a tree with children underneath. Some of the trees have been very traditional, some have creatively utilized the map-outline of Ukraine. The winner will almost surely be one of those types of designs. I'm also interested in choosing a 2nd design that will be used for a Seal or Stamp. It will necessarily be a one color design, probably in the shape of a circle but could be oval, square, or rectangle as well.
Added Tuesday, February 19, 2019
Target Market(s)
Social Media audience, peers (other NGO's), children and childcare workers we interact with regularly.
Industry/Entity Type
Childcare
Logo Text
Shade for Children - Благодійний Фонд -Тінь для Дітей
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name in both English and Ukrainian (English, simply "Shade for Children" and Ukrainian:Charity Fund- Shade for Children- Благодійний Фонд
- Тінь для Дітей)
Nice to have
- No preference on colors but if we use a shade tree then green seems obvious. Ukrainian national colors are Blue (005BBB) and Yellow (FFD500) and I'm fond of Maroon and White and Gray (my university colors, 660000, CCCCCC or 75787B).
