• US$150

• 19 designs

• 6 designers

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Packaging Design Brief

We need a logo design and blister (insert) card design for our Dog Toothbrush stick package. Attached is an example of how the product is packaged. Will send the file for front and back of the card separately. We the design for the front and back of the blister card. Our product color is NOT GREEN, but light Yellow with Pantone color 134. Here's our requirement for the logo1. Our brand is "Dog Dental" - our goal is to promote dental health for dog and help them have healthy, strong teeth while being playful and doesn't require owners to clean their teeth. Audience: Pet lovers who are open to trying new things, love to buy toys for their pets. Middle to high income individuals.These people likely shop at:Whole FoodsLocal Pet storesOur requirement for the blister/insert card:Back of the card: Need to layer in image of the product (in Pantone color 134, not green), and dogs enjoying the product. Want to cover all the texts below but should not feel too crowded. 1. Logo at the top2. Attention grabber (different color, arrow to the text...)3. Text: All the values you are getting:- Natural rubber + mint toothbrush for fresh breadth- Healthy, durable and safe for your pet- Complimentary finger brush- 90-days warranties vs 30-days on Amazon- $1 from this purchase donated to Best Friends Animal Society4. Text: 2 simple steps:1. Squeeze toothpaste into reservoir at the top2. Give it to your dog for 3-5 minutes each time5. Text: Anything wrong? Email us at seattle.dogdental@gmail.com right now and we’ll take care of you. Front of the card: - Playful but simple symbols, promote green, health, clean teeth.- Opt for simplicity and elegance. May be open to moving some of the text in the back to the front of the card. Link to front of the card from manufacture: https://www.dropbox.com/s/3zd4s4s76kkny8e/%E5%8C%85%E8%A3%85%E6%AD%A3%E9%9D%A2%20%282%29.psd?dl=0Link to back: https://www.dropbox.com/s/62bcrr50uganbzc/%E8%83%8C%E9%9D%A2.psd?dl=0

Target Market(s)

Dog owners who are playful and want to buy toys for their dogs, and give them good dental health. Mid to high income customers who shop at local pet store or Amazon

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Logo design
• 2. Blister/insert card front and back design with instructions above.
• Need to be simple, playful, and communicate the value of the product (not just functional, but also the charity aspect)

Should not have

• Should not feel too crowded, but rather elegant and simple. Open to reduce texts if needed

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Files