Gusto - Arresting Logo needed! Minimal, hard hitting

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This customer received 346 logo designs from 143 designers. They chose this logo design from Sandhie as the winning design.
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Logo Design Brief
We need a logo for our video production company called Gusto. The website when it launches is www.gusto.film
We produce branded video content and our mission is to put an end to grey, lifeless and loveless corporate video. We bring a huge amount of energy to our projects and unwavering personal devotion to our clients. We like clean and efficient designs, trendy but trustworthy, informal but not sloppy. We are polite and a pleasure to do business with, we use the definition of Gusto from the OLD ENGLISH word for : "great energy, enthusiasm, and enjoyment"
We want to use our brand colour yellow as on our website www.gusto.film - It's also ok to try out some shades of Grey with that yellow. So far the logo we have made ourselves is just Gotham Black. We really really like it, so this is good inspiration.
I do love the idea of an icon with the logo, but it's not essential. If you are going to try and include something film and media in the logo then please, please, please make it meta and super subtle - if at all!
Thank you
Target Market(s)
Medium to large enterprises. We work alongside a really diverse set of industries - but generally never work with Law, financial industries. We want to appeal to fresh innovating companies like Apple, Google, TED talks, etc
Industry/Entity Type
Video Production
Logo Text
Gusto.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We would love to have some clever negative space in the icon.
Should not have
- Please avoid anything that might resemble a food brand, nothing curly, or Italian looking. People cannot mistake us for the food industry!
- Please no G icons. This cannot look a Google app icon. No G's as the icon.